Why a marketing contractor could be amazing for your business
If you are too busy to manage your business marketing or unsure of what to do, a marketing contractor can give you support – for the projects and time you need it. Get help to leverage more business from your existing customers, create more leads (and more profit) and ensure that your business is presented…
Are you ready to change for more business?
Nobody really wants to change. Change is uncomfortable. Most people want to stay the same and get different results. The truth is – if you want your business to grow you may have to change your perspective and focus on different things. That’s a nice way to say – you have to change! I know…
Why are you hiding behind your website contact form?
One of my biggest disappointments is a website with no business profile, people or personality and the only way to make contact is a form on the Contact Us page. Not very appealing. The first rule of business websites is that it is all about your potential prospects – not about you. But you do…
Why B2B is really B2C – emotions included
Every decision people make is emotional. Mathematicians, engineers, even moguls may say they make business decisions on data – but even these disciplined thinkers can’t stop their emotions interfering with their decision making. Data gathering and deciphering can help us explain our decision but they really only prop up the emotional decision we are making.…
Why marketing is like industrious and pro-active insurance
Business insurance is for those unexpected or ‘just in case’ events. You pay a large premium to cover you for the things that might happen. B2B Marketing is different to insurance. Marketing is pro-active, industriously working to insure you against the things that most businesses know are very likely to happen. Most businesses know they may be very busy…
Turn content creation from an overwhelming chore to easy bite size pieces
Creating content for your website, e-marketing and social media can seem like a chore but it doesn’t have to be. Creating a content habit is like doing your housework. If you don’t clean your house for 6 months the clean up job will be hard work and take a long time. On the other hand,…
Even engineers and civil contractors have needs and feelings
Making your customers lives easier is as simple as asking what they need, feel and want. What they need (have to do) and feel (concerns and frustrations) leads to what they want (solutions). Lets put that theory into practice. Below is 2 examples a pipe supplier could apply for Civil Contractors. Civil Contractors Challenge: Avoidance of risk Need: To minimise their risk and don’t want…
Is your business easy or high maintenance?
In the game of gaining and keeping customers, being easy will get you ahead of the competition. Would your customers describe their interactions with your business as easy or high maintenance? How do you stop being high maintenance and get easy? 1. Recognise it’s not about you; it’s about your customers2. Lose your inhibitions and get…
Are you romancing your customers?
Today I want to talk about words marketers use a lot – Customer Engagement. So what is customer engagement? The truth is good customer engagement is all about romance. I like to ask my clients “are you romancing your customers or treating them like a one time, online hook up?” A good customer romance includes regular and meaningful…
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Successful B2B marketing that attracts customers and profit.
021 745 663 / annabel@oncallmarketing.co.nz