Nobody really wants to change. Change is uncomfortable. Most people want to stay the same and get different results.
The truth is – if you want your business to grow you may have to change your perspective and focus on different things. That’s a nice way to say – you have to change!
I know change can sound like hard work and frankly – irritating. But remember – you don’t have to do it by yourself and you don’t have to do everything at once. You use a specialist (an Accountant) to help with the finances. Why not use a marketing specialist to help make changes that increase enquiry?
Sometimes the biggest gift a marketing contractor can give a business is to cut through the clutter and focus on what works – step by step.
For example, most small businesses already have customers they could get more business from and they already have great customer stories that they are not leveraging. Or it could be as simple as reviewing their offer (and their competitors) through a prospect’s lens.
Change is your uncomfortable friend. Your alternative is to day dream about the thousands of imaginary prospects lining up to do business with you ………. Or you could pretend you won Lotto so you can spend your life planning amazing scuba diving adventures (that might just be me).
As Andy Warhol said.
“They always say time changes things, but you actually have to change them yourself.”
For help changing your business please contact Annabel Huskinson 021 745 663 annabel@oncallmarketing.co.nz
