Creating content for your website, e-marketing and social media can seem like a chore but it doesn’t have to be.
Creating a content habit is like doing your housework. If you don’t clean your house for 6 months the clean up job will be hard work and take a long time. On the other hand, if you clean your house weekly or monthly then the clean up job is manageable.
The awesome difference between content creation and house work is that consistently creating content creates a library of information that can help you turn prospects into clients. Unfortunately doing the house work is a never ending cycle of cleaning with a small amount of satisfaction when the house is spick and span followed quickly by more cleaning.
Easy content ideas
No matter what type of business you run you will be giving your clients advice – for free!
Next time you are giving advice pay attention to what your clients are asking about and what their pain points are. Then write it down. Just a few notes can easily turn into a blog, a video idea or a client testimonial.
Don’t be afraid of getting ideas from your competitors. Subscribe to their newsletters, follow them on Facebook and LinkedIn and look through their websites to see what they are writing about.
For help with content planning please contact Annabel 021 745 663 annabel@oncallmarketing.co.nz