Business insurance is for those unexpected or ‘just in case’ events. You pay a large premium to cover you for the things that might happen.
B2B Marketing is different to insurance. Marketing is pro-active, industriously working to insure you against the things that most businesses know are very likely to happen.
Most businesses know they may be very busy now but ….. business could get quieter.
They know they have a decent market share but ….. a competitor could enter the market at any time.
They know they have a solid customer base but …… they also know good customers test the market for a better deal.
Marketing is like insurance for these things – the things that you do know about. Business insurance often covers events that ‘might’ happen. Pro-active marketing helps businesses limit the effect of market and customer fluctuations.
Marketing is about growing and nurturing your prospect list, so you have a consistent funnel of potential new customers.
Marketing is about consistently building business credibility with messaging that your customers relate to.
Marketing is about knowing that your offer adds value to a customer, so they don’t jump to a new competitor.
It’s not difficult to implement simple actions that address the things you know can happen.
For help insuring your business with B2B marketing please contact Annabel 021 745 663 annabel@oncallmarketing.co.nz
